
306. How to Launch a Behavior-Change Revolution
Freakonomics Radio
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Making Exercise Fun for People Who Don't Know How to Move a Machine
Katie Milkeman is the co-founder of Good Project, which aims to help people exercise more regularly. The program will launch in January 2018 with a pilot study that would focus on what's most effective and fun for each person. It could include listening to audio books or watching TV shows while doing an exercise.
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