Freakonomics Radio cover image

306. How to Launch a Behavior-Change Revolution

Freakonomics Radio

00:00

Making Exercise Fun for People Who Don't Know How to Move a Machine

Katie Milkeman is the co-founder of Good Project, which aims to help people exercise more regularly. The program will launch in January 2018 with a pilot study that would focus on what's most effective and fun for each person. It could include listening to audio books or watching TV shows while doing an exercise.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app