457 High Impact Content Marketing by Purna Virji

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Oct 13, 2023

Purna Virji, expert in high-impact content marketing, discusses the challenges and opportunities in today's digital landscape. She emphasizes the importance of a grounded strategy, focusing on people first, and promoting content effectively. The podcast also explores the power of empathy, copywriting skills, content marketing strategy, effective brainstorming meetings, and the significance of diversity and inclusion in content marketing.

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ADVICE

Reinventing Content Marketing

Focus on outcomes, not outputs, in content marketing.
Consider the evolving marketing landscape, increased competition, and audience expectations.

INSIGHT

Outputs vs. Outcomes

Focusing on outputs like the number of blog posts is ineffective.
Measure success based on outcomes and impact, aligning with business goals.

ADVICE

Strategy over Trends

Avoid chasing marketing trends without a solid strategy.
Ground your content marketing in a strategy, not short-lived trends.

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High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji

About the Book:

Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from.

To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.

High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact.

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way.

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact.

What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe.

Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions.

About the Author:

Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn.

She previously led Microsoft's global learning and thought leadership programs and is an award-winning former journalist.

Virji is a top-rated international keynote speaker featured in The Drum, The Next Web, Search Engine Journal, and AdWeek.

She has also been recognized as an AdWeek Young Influential, was crowned the Search Personality of the Year by the US Search Awards, and was named "The Most Influential PPC Expert in the World" by PPC Hero.

And, interesting fact - she speaks six languages and has never seen a Star Wars movie!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/high-impact-content-marketing-purna-virji