The Marketing Book Podcast cover image

457 High Impact Content Marketing by Purna Virji

The Marketing Book Podcast

00:00

The Importance of a Content Marketing Strategy

This chapter explains the significance of having a content marketing strategy and the drawbacks of relying solely on a content calendar. It emphasizes the need for a documented strategy and discusses the concept of backward design in content marketing.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app