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457 High Impact Content Marketing by Purna Virji

The Marketing Book Podcast

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Copywriting and Selling Skills in Content Marketing

This chapter discusses the importance of copywriting as a craft and its role in effective content marketing. It emphasizes the need for content to have a purpose of selling, whether it be making a direct sale or convincing someone to invest in the brand. The chapter also highlights the influence of renowned marketer David Ogilvy and the importance of each sentence in copy for guiding readers to the end with the goal of making a sale.

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