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457 High Impact Content Marketing by Purna Virji

The Marketing Book Podcast

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The Importance of Diversity and Inclusion in Content Marketing

This chapter emphasizes the need for diversity and inclusion in content marketing, referencing a study showing that consumers prefer brands that support these values. It also discusses the responsibility content marketers have in accurately representing the world and avoiding stereotypes. The chapter further explores the impact of language and the fear of making mistakes in the era of cancel culture.

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