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457 High Impact Content Marketing by Purna Virji

The Marketing Book Podcast

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Common Pitfalls and Tips for Effective Brainstorming Meetings

This chapter discusses the challenges and mistakes commonly made during brainstorming sessions, and provides tips on how to conduct an effective brainstorming meeting, including having a clear agenda, a facilitator, and sending out ideas in advance. It emphasizes the importance of individual thinking time before group sessions and structuring the meeting with specific activities for divergent and convergent thinking.

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