The Double Win cover image

The Double Win

Change the Frame to Win the Game

Dec 13, 2022
Marissa Miller, Director of Marketing at Full Focus, shares her expertise on overcoming limiting beliefs that can stifle creativity in marketing. She emphasizes the need to view metrics as transformative rather than mere numbers. Erin Perry, Chief Experience Officer at Full Focus, discusses how these beliefs affect HR and operations, advocating for a culture rooted in trust and collaboration. Together, they highlight the importance of aligning personal and team growth with organizational goals to foster an empowering workplace environment.
55:15

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Quick takeaways

  • Confidence shapes performance outcomes, with underconfidence leading to limiting beliefs that hinder professional effectiveness and growth.
  • Shifting the marketing focus from numerical targets to facilitating transformation encourages teams to reconnect with their core mission and values.

Deep dives

The Impact of Confidence on Performance

Confidence significantly influences performance in various situations, where entering a scenario feeling prepared can lead to better outcomes. Overconfidence, while risky, can actually enhance performance by fostering a mindset of capability, even if that confidence isn’t entirely warranted. Conversely, underconfidence can create limiting beliefs that hinder performance, leading to unsatisfactory results. Recognizing and swapping these limiting beliefs for empowering truths can help individuals and teams elevate their effectiveness in their respective professional roles.

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