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Change the Frame to Win the Game

The Double Win

CHAPTER

Overcoming Limiting Beliefs in Marketing

This chapter explores the limiting beliefs that marketing professionals often face and their impact on creativity and progress. It highlights the importance of understanding these beliefs as part of personal and team growth, while also providing strategies to reframe metrics as representations of transformative impact rather than just numbers. The discussion encourages listeners to connect with the deeper purpose of their work and foster emotional connections within their teams.

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