A 72-Hour Retail Transformation with Robert Neer and Brent Van Wieringen (ex- Best Buy, Amazon, Walgreens)

Create urgency through customer outcomes, not arbitrary deadlines - Focus teams on solving customer problems rather than hitting dates to avoid artificial chaos and shortcuts

Expose your entire team to customer pain points - Put engineers, designers, and product managers directly in front of struggling customers to build genuine mission-driven motivation

Measure success beyond conversion rates - Track lifetime value and downstream impact of customer engagement activities, not just immediate transactions