You Are Not So Smart

094 - The Backfire Effect - Part Two

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Jan 29, 2017
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INSIGHT

Correcting Facts Can Strengthen False Beliefs

  • Brendan Nyhan and Jason Reifler found corrective facts sometimes made people more certain of false beliefs after being challenged.
  • They named this paradoxical response the "backfire effect" and observed people doubling down when corrected.
ANECDOTE

Vaccine Study With Parents

  • Nyhan and Reifler ran an experiment with parents about the MMR vaccine using CDC-style corrective materials and disease-risk messages.
  • The correction reduced belief in the autism myth but lowered some parents' intent to vaccinate.
INSIGHT

Facts Change Beliefs But Not Behavior

  • Corrections can change factual belief while simultaneously reducing pro-health behavior.
  • The most vaccine-hesitant parents sometimes became less likely to vaccinate after seeing corrective information.
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