
094 - The Backfire Effect - Part Two
You Are Not So Smart
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The Difference in Behavior
People who get a bad diagnosis are much more active thinking through it, skeptically trying to retest it and find out if it's something you want to believe that you're healthy. People in the other group, they didn't do this. They didn't recheck. And that's because they went searching for information with a goal in mind, with an emotional investment.
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