094 - The Backfire Effect - Part Two
You Are Not So Smart
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The Effects of Counter-Argument on Motivation
People tend to process information with a bias towards their existing views or predispositions. We found this in our study of political misinformation that corrective information sometimes made people double down on the belief we were trying to correct. Rifler and Ihan both said they believe that if you try to correct someone who you know is wrong, you run the risk of alarming their brains.
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