
094 - The Backfire Effect - Part Two
You Are Not So Smart
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How to Tell if You're Unhealthy
People who were told the strip would turn green if they were safe, tended to wait much longer to see the results. When it didn't change colors, 52% of those people retested themselves. People will stare at that strip for 30 seconds a minute longer on average if they think it's bad that it's staying green. Now the other that's saying yellow. They're hoping it's going to turn. And I'm going to go, oh gee, it's just kind of a deer and headlights effect. Right.
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