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Only 33% of adults ages 18 to 64 got their flu shot in 2012 and the target is 80%. The CDC wants 80% of adults by 2020 to get their flu shots every year. 43% of Americans believe that the flu vaccine gives you the flu, which is not true. And then there are the anti-vaxxers who think that vaccines are poisoned,. They're dangerous, that they cause autism and all sorts of other stuff.

If you try to correct someone who you know is wrong, you run the risk of alarming their brains to a sort-of existential, epistemic threat, and if you do that, when that person expends effortful thinking to escape, that effort can strengthen their beliefs instead of weakening them.

In this episode you'll hear from three experts who explain why trying to correct misinformation can end up causing more harm than good.

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