The Sports Media Podcast Bank of America’s Jessica Reif Ehrlich, National Research Group’s Jay Kaufman and the highs and lows of CFP National Championship game viewership
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Jan 23, 2025 
Jessica Reif Ehrlich, Managing Director of Media and Entertainment at Bank of America, offers insights into Wall Street's view on sports media. Jay Kaufman, EVP at the National Research Group, discusses the evolving dynamics of viewer engagement and media consumption. They delve into surprising CFP National Championship viewership numbers and what these trends mean for future tournaments. The conversation also covers how Netflix is reshaping sports broadcasting and the implications of emerging streaming platforms on traditional media.
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CFP Championship Viewership Dip
- The CFP National Championship game viewership at 22.1 million was lower than expected, the third lowest in the CFP era.
- Factors like timing, format, and audience fatigue from season expansion to 12 teams are under scrutiny.
Chiefs vs. Bills Game Buzz
- Despite viewership declines, the upcoming Chiefs vs. Bills game is expected to set an AFC Championship record.
- Celebrity presence adds publicity and viewer interest to major NFL playoff games.
Netflix's Sports Strategy Impact
- Netflix's recent sports events, including NFL games and WWE Raw, contributed significantly to subscriber growth.
- Netflix is cautious about full season sports packages but excited about women's soccer and strategic sports content.