Bank of America’s Jessica Reif Ehrlich, National Research Group’s Jay Kaufman and the highs and lows of CFP National Championship game viewership

Jessica Reif Ehrlich, Managing Director of Media and Entertainment at Bank of America, offers insights into Wall Street's view on sports media. Jay Kaufman, EVP at the National Research Group, discusses the evolving dynamics of viewer engagement and media consumption. They delve into surprising CFP National Championship viewership numbers and what these trends mean for future tournaments. The conversation also covers how Netflix is reshaping sports broadcasting and the implications of emerging streaming platforms on traditional media.