Navigating the Future of Sports Broadcasting

This chapter explores the dynamic shifts in sports broadcasting, emphasizing the potential introduction of an 18th NFL game and its implications on viewership. It discusses the evolving roles of streaming services and traditional cable providers, particularly focusing on Disney's upcoming enhancements to ESPN and the strategic positioning of Warner Brothers Discovery. Additionally, the chapter analyzes the impact of market regulations on mergers and acquisitions, including the valuation of UFC rights and Comcast's management strategies in the sports broadcasting arena.