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Bank of America’s Jessica Reif Ehrlich, National Research Group’s Jay Kaufman and the highs and lows of CFP National Championship game viewership

The Sports Media Podcast

CHAPTER

The Future of NBA Broadcasting

This chapter examines the changing dynamics of NBA game broadcasting, particularly with the rise of streaming platforms like Peacock. It addresses concerns over declining viewership and the adaptation of traditional sports networks to new viewing habits, especially among younger audiences. Additionally, the chapter highlights the implications of legalized sports betting on fan engagement and the evolving landscape of sports media.

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