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Bank of America’s Jessica Reif Ehrlich, National Research Group’s Jay Kaufman and the highs and lows of CFP National Championship game viewership

The Sports Media Podcast

CHAPTER

The Changing Landscape of Sports Content Consumption

This chapter explores the changing ways in which sports fans consume content, detailing the generational differences in preferences. Younger audiences are increasingly favoring platforms like YouTube and TikTok over traditional sources like ESPN, highlighting a significant shift in the sports media landscape.

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