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Bank of America’s Jessica Reif Ehrlich, National Research Group’s Jay Kaufman and the highs and lows of CFP National Championship game viewership

The Sports Media Podcast

CHAPTER

The Societal Impact of Sports: Data Insights

This chapter explores the vital role of sports as a unifying force in society, serving as an escape during challenging times. It examines how financial investments in sports by fans remain strong even in tough economic situations, highlighting sports' influence on media consumption and subscription choices.

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