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Bank of America’s Jessica Reif Ehrlich, National Research Group’s Jay Kaufman and the highs and lows of CFP National Championship game viewership

The Sports Media Podcast

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The Shift in Sports Media: Netflix's Innovative Approach

This chapter explores Netflix's innovative strategies in sports viewership and media, detailing their subscriber growth linked to significant sporting events. It also examines their advertising approach, aimed at solidifying Netflix's global presence in the competitive sports broadcasting landscape.

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