The Sports Media Podcast

This week on SBJ’s Sports Media Podcast, Austin Karp and Mollie Cahillane break down the viewership numbers for the Masters, NBA regular season and WNBA Draft. The duo is also joined by Chris Simms of NBC Sports to discuss the NFL Draft and it’s evolution as a television property.

On the pod this week, host Austin Karp dives into the final audience numbers for March Madness and the first PGA Tour-LIV battle on broadcast TV. On the heels of Alex Ovechkin’s record and the Frozen Four getting started, ESPN’s John Buccigross joins to talk all things hockey. And Andrew Fried of Boardwalk Pictures jumps on to walk listeners though the process of getting “The Clubhouse: A Year with the Red Sox” to Netflix.

On the pod this week, co-hosts Austin Karp and Mollie Cahillane outline March Madness viewership heading into Final Four weekend. The duo also examines the NFL’s Christmas Day tripleheader plan and the league’s adjustment to “Thursday Night Football” flex scheduling. SBJ’s Mike Mazzeo joins the show to break down the future of MLB’s media rights after the 2025 season.

On the pod this week, co-hosts Austin Karp and Mollie Cahillane react to the first weekend of the NCAA basketball tournaments and discuss Netflix as an potential NFL Draft landing spot. Later in the show, Nielsen’s Brian Fuhrer takes a deep dive into sports measurement and data trends.

On the pod this week, with March Madness upon us, co-hosts Austin Karp and Mollie Cahillane dive deep into Selection Show and conference tournament numbers and their expectations for the men’s and women's basketball tournaments. The duo also look into the latest around MLB, with Cubs and Dodgers drawing mammoth TV numbers in Japan and more teams getting local streaming solutions. Later in the show, SBJ golf writer Josh Carpenter drops in to discuss what's whether Rory’s win at The Players sets a good tone for things to come, what’s next for USGA rights and how TGL's viewership fared in Season 1. 

On the pod this week, co-hosts Austin Karp and Mollie Cahillane are joined by CBS’s Wally Szczerbiak for an inside look at his preparations for March Madness and what he thinks about tourney expansion. The duo also breaks down men’s & women’s college basketball viewership, look at ESPN retaining some of its top on-air talent and what could be next for MLB when their media rights deal with ESPN wraps up at the end of this season.

On this week’s pod, Austin Karp and Mollie Cahillane look at IndyCar’s debut on Fox and debate all things hoops. Later in the show, NASCAR’s Tim Clark chats about all the new ways NASCAR is trying to reach fans. Finally, WME Sports broadcasting agent Josh Levy talks about what the market is like for TV talent, especially with new digital platforms adding more sports properties.

On the pod this week, co-hosts Austin Karp and Mollie Cahillane are joined by Octagon SVP/Global Media Rights William Mao to talk about numbers around the 4 Nations Face-Off and NBA All-Star weekend, as well the latest on the Pac-12 media rights situation and ESPN’s decision to move on from F1 and MLB. Later in the show, “SportsCenter” anchors Randy Scott and Gary Striewski talk about their new digital show coming to Disney+.

After a big weekend for sports over the long Presidents Day Weekend, Mollie and Austin take you inside some of the tentpole events. The duo gives a full breakdown of viewership on NBA All-Star Weekend, the NHL’s 4 Nations Face-Off and NASCAR’s Daytona 500. Also, Box to Box Films’ Paul Martin breaks down the Apple TV+ docuseries recapping the 2024 MLS season and “Court of Gold” director Jake Rogal joins to discuss the new doc om Netflix centered around four national basketball teams from the Paris Olympics.

Brian Windhorst, an NBA insider from ESPN known for his sharp analysis, dives into the Super Bowl's record-breaking viewership and the upcoming All-Star Weekend. Dan Porter, Co-founder of Overtime, shares insights on engaging Gen Z in sports media, highlighting innovation and social media strategies. Adam Stern, motorsports reporter, sets the scene for the Daytona 500 and discusses future challenges for broadcasting in motorsports. Together, they explore the evolving landscape of sports media and fan engagement.