
The Sports Media Podcast
The hottest headlines, network deals, ratings, trends and everything else you need to know inside sports media.
Latest episodes

May 15, 2025 • 30min
Upfront season; WNBA; UFL
On this week’s SBJ Sports Media Podcast, co-hosts Austin Karp and Mollie Cahillane discuss how sports has taken over the annual upfront season. Plus, Karp talks to WNBA Dallas Wings CEO and managing partner Greg Bibb ahead of the start to Paige Bueckers era for his club. And with just a few weeks left in the UFL season, President & CEO Russ Brandon joins Karp for a talk about how Season 2 is going.

May 8, 2025 • 17min
Upfronts, NBA & NHL Playoffs, Kentucky Derby, and the NBA on NBC
On this week’s SBJ Sports Media Podcast, co-hosts Austin Karp and Mollie Cahillane preview what to expect with Upfronts and break down numbers for the Kentucky Derby and the first rounds of the NHL and NBA playoffs. Plus, the duo talks about John Skipper’s Meadowlark Media exit, DAZN’s renewed push in the U.S. and FanDuel Sports Network having early success with DTC subscriptions.

May 1, 2025 • 25min
NBA Playoffs, NFL Draft and Sports.ish’s Lily Shimbashi
On the pod this week, Mollie Cahillane is joined by SBJ basketball writer Tom Friend. The duo deep dive into TNT’s last playoff run and what to expect at the start of the WNBA season. Later in the show, Austin Karp catches up with Sports.ish founder Lily Shimbashi to chat about the women and sports-focused media outlet. Finally, Cahillane puts a bow on the 2025 NFL Draft and gives the latest on Pac-12 media rights.

7 snips
Apr 24, 2025 • 27min
NFL Draft is here, NFL Network's Charlie Yook, Baltimore Orioles' Catie Griggs
Charlie Yook, VP and executive producer at NFL Network, shares his insights on the upcoming NFL Draft, highlighting its evolution into a traveling spectacle that unites fans across the country. He discusses the logistical challenges of hosting such a large event and the emotional connection fans have to the draft. Catie Griggs, a leading sports executive, talks about revitalizing Camden Yards for the Orioles and her adventurous dreams on the Pacific Rim Trail. Together, they delve into the future of sports media and the need for better accessibility for regional sports fans.

Apr 17, 2025 • 32min
The Masters, all things basketball and NBC NFL analyst Sports Chris Simms
This week on SBJ’s Sports Media Podcast, Austin Karp and Mollie Cahillane break down the viewership numbers for the Masters, NBA regular season and WNBA Draft. The duo is also joined by Chris Simms of NBC Sports to discuss the NFL Draft and it’s evolution as a television property.

Apr 10, 2025 • 39min
Putting a bow on college basketball numbers, all things hockey with ESPN’s John Buccigross and producer Andrew Fried breaks down the new Red Sox docu-series on Netflix
On the pod this week, host Austin Karp dives into the final audience numbers for March Madness and the first PGA Tour-LIV battle on broadcast TV. On the heels of Alex Ovechkin’s record and the Frozen Four getting started, ESPN’s John Buccigross joins to talk all things hockey. And Andrew Fried of Boardwalk Pictures jumps on to walk listeners though the process of getting “The Clubhouse: A Year with the Red Sox” to Netflix.

Apr 3, 2025 • 28min
Final Four weekend has arrived, the NFL puts more presents under the Christmas tree and Mike Mazzeo joins to break down MLB’s media rights future with ESPN
On the pod this week, co-hosts Austin Karp and Mollie Cahillane outline March Madness viewership heading into Final Four weekend. The duo also examines the NFL’s Christmas Day tripleheader plan and the league’s adjustment to “Thursday Night Football” flex scheduling. SBJ’s Mike Mazzeo joins the show to break down the future of MLB’s media rights after the 2025 season.

Mar 27, 2025 • 32min
March Madness numbers, will Netflix bid on NFL Draft and Nielsen’s Brian Fuhrer
On the pod this week, co-hosts Austin Karp and Mollie Cahillane react to the first weekend of the NCAA basketball tournaments and discuss Netflix as an potential NFL Draft landing spot. Later in the show, Nielsen’s Brian Fuhrer takes a deep dive into sports measurement and data trends.

Mar 20, 2025 • 38min
March Madness tips off, MLB takes over Japan and the USGA heads to market
On the pod this week, with March Madness upon us, co-hosts Austin Karp and Mollie Cahillane dive deep into Selection Show and conference tournament numbers and their expectations for the men’s and women's basketball tournaments. The duo also look into the latest around MLB, with Cubs and Dodgers drawing mammoth TV numbers in Japan and more teams getting local streaming solutions. Later in the show, SBJ golf writer Josh Carpenter drops in to discuss what's whether Rory’s win at The Players sets a good tone for things to come, what’s next for USGA rights and how TGL's viewership fared in Season 1.

Mar 13, 2025 • 42min
A dive into college hoops audience numbers, looking at where might MLB look to fill the ESPN media rights gap after 2025 and CBS college basketball analyst Wally Szczerbiak dishes on March Madness and his cameo on “Arli$$.”
On the pod this week, co-hosts Austin Karp and Mollie Cahillane are joined by CBS’s Wally Szczerbiak for an inside look at his preparations for March Madness and what he thinks about tourney expansion. The duo also breaks down men’s & women’s college basketball viewership, look at ESPN retaining some of its top on-air talent and what could be next for MLB when their media rights deal with ESPN wraps up at the end of this season.