

The Sports Media Podcast
Sports Business Journal
The hottest headlines, network deals, ratings, trends and everything else you need to know inside sports media.
Episodes
Mentioned books

Nov 6, 2025 • 32min
The YouTube TV-ESPN battle continues; the NFL debuts in Berlin; and an expert’s view of the landscape
On this week’s pod, host and SBJ media writer Austin Karp is joined by Bjorn Werner, a former Colts defensive end (now a popular football podcaster in his native Germany) ahead of the team’s home game in Berlin. Also, longtime consultant Doug Perlman of Sports Media Advisors joins the pod to talk about the biggest things going on at his shop. Plus, Karp breaks down the latest around the YouTube TV-ESPN battle, MLB’s big sendoff with World Series numbers and NASCAR’s audience drop in Year 1 of a new media deal.1:00 YouTube TV & Disney Dispute4:14 MLB Recap5:59 Bjorn Werner Interview21:37 Doug Perlman Interview28:00 Karp's Corner Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 30, 2025 • 31min
Former HBO Sports President Ross Greenburg; Inside MLS Viewership on Apple
This week on the SBJ Sports Media Podcast SBJ golf and sports media reporter Josh Carpenter, is joined by SBJ soccer writer Alex Silverman for a deep dive into MLS viewership on Apple and what it could mean for the future of the media rights partnership. Also, SBJ media reporter Austin Karp has a conversation with former HBO Sports President Ross Greenburg. The two discuss the future of the in-season version of Hard Knocks, the creation of HBO Real Sports as well as the impact of HBO’s partnership with boxing. All that and more on this week’s SBJ Sports Media podcast. 1:04 MLS VIEWERSHIP SURGE7:05 MLS IN PERSON ATTENDANCE DOWN9:31 ROSS GREENBURG INTERVIEW Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 23, 2025 • 42min
Getting the gang back together, NBA/NBC tip off and F1 takes a bite of the Apple
On this week’s pod, host and SBJ media writer Austin Karp is joined by The Athletic’s Andrew Marchand and Puck’s John Ourand. The trio take a deep dive into NBC’s return to the NBA mix, how F1 fits into the Apple grid, who’s up and who’s down in sports media and more. 1:00 Podcast Reunion2:01 Who's Up Who's Down18:45 NBA This Season22:24 Rank the Four Players in Sports ( NBC Sports, Amazon Prime, ESPN, TNT)25:50 The Future of WBD30:25 YouTube TV deal with Disney31:19 World Series TV Ratings Predictions33:13 Last Sports Documentary watched39:08 Karp's Corner40:06 Who Won the Weekend41:01 Bloopers Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 16, 2025 • 40min
Big numbers for the MLB postseason; Dick Vitale talks hoops; ‘We Need a Fourth’ on all things golf
On the pod this week, host Austin Karp brings in Dick Vitale to talk about his new namesake hoops event and how he sees all the changes to college basketball. Plus, SiriusXM and SmartLess Media have a new show, “We Need a Fourth,” and co-hosts Brian Baumgartner, Cooper Manning and Kenny Mayne come on the pod with their unique approach to talking about golf. And with numbers in for the first two rounds, MLB viewership has skyrocketed, but can it continue that success with some smaller markets in the LCS.1:21 This Week in Sport's Media5:49 Dick Vitale Interview16:38 Ask Austin18:30 We Need a Fourth Intervew35:40 Karp's Corner Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oct 9, 2025 • 19min
An SBJ writer roundtable; Kate Scott gets back to women's hoops; and the Wild and Blue Jackets keep their address on Main Street.
The podcast features a fascinating roundtable on NFL media rights, discussing opt-out rumors and streamer interests. NASCAR's viewership challenges and rights fragmentation take center stage, alongside Formula One's potential new deal with Apple. The NBA's massive media deal and local TV constraints are explored, as is golf's strategy on tournament tiering. Highlights include Kate Scott's return to WNBA broadcasting and the revenue spikes from MLB wild card viewership. NBC's new NBA studio show, featuring basketball legends, promises engaging moments for fans.

Oct 2, 2025 • 24min
ESPN’s Steve Levy, the NFL stays on record pace and Bama-UGA brings a big number
Steve Levy, a veteran ESPN anchor and play-by-play voice, dives into the exciting world of NHL storytelling as the season approaches. He shares insights into Kirill Kaprizov's record contract and Connor McDavid's contract drama, highlighting the league's dynamics. Levy also discusses offseason injuries, the return of Olympic hockey, and identifies potential breakout teams like Detroit. Additionally, he reflects on memorable hockey films and his friendship with Barry Melrose while contrasting the broadcasting styles of football and hockey.

Sep 25, 2025 • 28min
Golf Channel’s Brandel Chamblee, the Big Ten’s Grace McNamara and Roger Goodell moves up the NFL’s timetable
Brandel Chamblee, a veteran Golf Channel analyst, shares insider insights on the Ryder Cup, discussing its unique anticipation and studio prep differences. He reflects on evolving commentary styles and the PGA Tour's challenges, highlighting LIV defections. Grace McNamara from the Big Ten emphasizes the surge in women's sports viewership, particularly in volleyball, and hints at exciting developments like a potential women's conference tournament. They also explore media rights shifts impacting the NFL, revealing how sports might bridge significant industry disputes.

Sep 18, 2025 • 19min
A look at what a combined Paramount-WBD could be; Amazon gets a tee time at Augusta National; and CBS turns back the clock with the NFL.
On the pod this week, host Austin Karp chats with SBJ’s Josh Carpenter about what a combined Paramount Skydance-Warner Bros. Discovery could look like, particularly with the sports portfolios of CBS Sports and TNT Sports. The duo also get into Prime Video’s deal with the Masters, Molly Qerim and Malika Andrews moves at ESPN, big numbers for NFL Week 2 and how CBS’ NFL national window in Week 2 will have a distinct ‘70s feel.1:12 PARAMOUNT WBD POSSIBLE MERGER3:49 THE MASTERS ON AMAZON PRIME7:41 MOLLY QERIM AND MALIKA ANDREWS ESPN NEWS10:28 NFL WEEK 2 RATINGS12:38 WNBA RATINGS13:53 CANELO CRAWFORD NETFLIX NUMBERS15:36 NFL TODAY 50TH ANNIVERSARY ON CBS Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sep 11, 2025 • 29min
IMG’s Hillary Mandel, NFL’s Week 1 audience bonanza and U.S. Open goes big
Hillary Mandel, Executive Vice President at IMG, joins to discuss vital media rights deals for the UFC, WWE, and the U.S. Open. They explore the explosive viewership trends for Week 1 of the NFL season and the growing influence of data analytics in sports broadcasting. Mandel also shares insights on potential growth avenues for leagues like the NWSL. Additionally, the conversation highlights the U.S. Open’s cultural significance and record attendance, alongside emerging trends in college football and basketball's appeal in America.

Sep 4, 2025 • 32min
All things football with ESPN’s Seth Wickersham, SBJ’s Ben Fischer
On the pod this week, host Austin Karp gets set for NFL season. SBJ football reporter Ben Fischer talks dishes on the Eagles and Cowboys, YouTube's NFL debut and the future of who might air games. Plus, ESPN's Seth Wickersham dishes on his new book about QBs and how it feels to have the NFL as an equity investor in ESPN. 1:10 BEN FISCHER SEGMENT16:36 SETH WICKERSHAM INTERVIEW29:34 KARPS CORNER Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


