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Bank of America’s Jessica Reif Ehrlich, National Research Group’s Jay Kaufman and the highs and lows of CFP National Championship game viewership

The Sports Media Podcast

CHAPTER

Intro

This chapter examines the disappointing viewership numbers for the college football playoff national championship, which garnered only 22.1 million viewers. The hosts discuss factors influencing these statistics and explore potential changes to improve future audience engagement.

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