Stacking Growth | The B2B Marketing Podcast 15 - How to and Why You Need to Split the Funnel
Feb 17, 2022
Guests Sidney Waterfall, Ashley Lewin, and Tory Kindlick discuss the importance of splitting the funnel in marketing, switching strategies, analyzing ROI and metrics, handling objections, and establishing the right benchmarks for measuring performance.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 6min
Switching Marketing Strategies and the Challenges of Obtaining Buy-In
05:44 • 11min
Analyzing ROI and Splitting the Funnel
16:35 • 9min
The Value of Imperfect Data and Handling Objections
25:44 • 2min
Establishing Metrics and Benchmarks for Marketing Performance
27:57 • 5min