Understanding the Purpose and Benefits of Splitting the Funnel

Splitting the funnel is a valuable exercise for marketers to understand how their leads and investments translate into revenue. This analysis helps determine the percentage of revenue coming from inbound and outbound sources, aiding the transition from lead gen to demand gen. By analyzing past performance and splitting results by channel, marketers gain insights to justify strategic changes and discover hidden opportunities. The exercise provides valuable insights for both marketers and clients, enabling data-backed decision-making and fostering meaningful collaborations.