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9min chapter
15 - How to and Why You Need to Split the Funnel
Stacking Growth | The B2B Go-to-Market Podcast
Analyzing ROI and Splitting the Funnel
This chapter discusses the importance of analyzing different channels and strategies in marketing, emphasizing the significance of using the right channels effectively and avoiding overspending. It also highlights the need to switch to a demand generation strategy and to analyze source-level and channel-level metrics.
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