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15 - How to and Why You Need to Split the Funnel
Stacking Growth | The B2B Go-to-Market Podcast
The Value of Imperfect Data and Handling Objections
The speakers discuss the challenge of working with imperfect data and emphasize the importance of not letting that hold you back from gaining insights. They suggest combining data from different sources to create your own reports and highlight the usefulness of data in dealing with pushback and anxiety about changing strategies.
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