Ashley Lewin, a marketing expert with a keen focus on content strategy, joins hosts Megan Bowen and Evan Hughes for a roundtable discussion. They delve into the importance of crafting a unique point of view to captivate audiences. Emphasizing authenticity, they explain how relatable content resonates more than overly polished posts. The conversation also touches on leveraging various content formats and the role of consistency in building trust. Tips for utilizing LinkedIn effectively and enhancing strategic narratives round out this insightful session.

Guests Sidney Waterfall, Ashley Lewin, and Tory Kindlick discuss the importance of splitting the funnel in marketing, switching strategies, analyzing ROI and metrics, handling objections, and establishing the right benchmarks for measuring performance.

Todd Clouser, Ashley Lewin, and Allison Loehman discuss the challenges of B2B marketers adopting TikTok, how to get started as an employer brand, and the importance of learning from creators outside of their niche. They emphasize the need for a mindset shift and leaning into organic content on TikTok.