Ashley Lewin
Head of Marketing at Aligned with a background at Refine Labs and multiple startup go-to-market builds; experienced in demand strategy, measurement, and rebuilding marketing infrastructure to drive predictable growth.
Top 3 podcasts with Ashley Lewin
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Mar 4, 2025 • 50min
Building an Organic Content & Thought Leadership Strategy | B2B Round Table
Ashley Lewin, a marketing expert with a keen focus on content strategy, joins hosts Megan Bowen and Evan Hughes for a roundtable discussion. They delve into the importance of crafting a unique point of view to captivate audiences. Emphasizing authenticity, they explain how relatable content resonates more than overly polished posts. The conversation also touches on leveraging various content formats and the role of consistency in building trust. Tips for utilizing LinkedIn effectively and enhancing strategic narratives round out this insightful session.
Oct 3, 2025 • 53min
Building a Modern Growth Engine with Ashley Lewin
In a captivating discussion, Ashley Lewin, Head of Marketing at Aligned and a seasoned strategist from Refine Labs, critiques the overreliance on MQLs that stalls revenue growth. She shares insights from her audits of 30+ companies, advocating for a shift to qualified pipeline metrics instead. Ashley highlights the importance of a clean marketing infrastructure, including implementing HubSpot’s Lead object, and emphasizes the need for a cultural change in how teams view disqualification. Her innovative approach reshapes conventional growth strategies, aiming for scalable revenue.
Feb 17, 2022 • 33min
15 - How to and Why You Need to Split the Funnel
Guests Sidney Waterfall, Ashley Lewin, and Tory Kindlick discuss the importance of splitting the funnel in marketing, switching strategies, analyzing ROI and metrics, handling objections, and establishing the right benchmarks for measuring performance.
