Stacking Growth | The B2B Marketing Podcast

Building an Organic Content & Thought Leadership Strategy | B2B Round Table

Mar 4, 2025

Ashley Lewin, a marketing expert with a keen focus on content strategy, joins hosts Megan Bowen and Evan Hughes for a roundtable discussion. They delve into the importance of crafting a unique point of view to captivate audiences. Emphasizing authenticity, they explain how relatable content resonates more than overly polished posts. The conversation also touches on leveraging various content formats and the role of consistency in building trust. Tips for utilizing LinkedIn effectively and enhancing strategic narratives round out this insightful session.

50:25

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Episode guests

Ashley Lewin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Establishing a unique point of view in content strategy is vital for differentiating a brand in a competitive landscape.

Prioritizing audience needs and utilizing feedback is essential for crafting a compelling narrative that fosters meaningful engagement.

Incorporating diverse content formats and authentic messaging enhances audience connection and builds trust in brand communication.

Deep dives

Building a Strong Content Strategy

Developing a unique point of view is essential for an effective content strategy, as it sets a company apart in a crowded marketplace. Differentiation allows organizations to create content that resonates with their audience, enhancing credibility and trust. Understanding the company's core beliefs and how they can be articulated across various departments is crucial in establishing this perspective. Content pillars can support this point of view by providing structured themes that guide ongoing content development and distribution.

Intro

3min

Crafting Authentic Content Strategies

25min

Strategies for Cultivating Thought Leadership in Organizations

3min

Transforming Careers Through LinkedIn

7min

Leveraging AI for Creative LinkedIn Content Strategies

2min

Crafting Compelling Narratives for Marketing Success

9min

Megan Bowen and Evan Hughes host Ashley Lewin and Steph Crugnola in a roundtable discussion of how to create a sustainable, unique content strategy.

They cover:

Building a unique point of view in content strategy is crucial for differentiation and capturing audience attention.
Consistency in content distribution helps build trust and establishes the brand as a credible source of information.
Integrating different content formats (video, text, visuals) can effectively engage diverse audiences.
Authenticity and humanized content resonate more with audiences than overly polished or curated posts.
A well-developed strategic narrative, based on understanding big changes in the market, can align messaging across all company communications.

In addition to valuable insights and questions from the live audience, Megan, Evan, Ashley and Steph share their personal strategies for keeping up with content production as well as the Refine Labs strategy.

Episode topics: #marketing, #demandgeneration, #B2BSaaS, #digitalmarketing #advertising #content #roundtable #marketingexpert

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Connect with the guests:

Ashley Lewin Steph Crugnola

Connect with the hosts:

Evan Hughes

Megan Bowen

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