Stacking Growth | The B2B Marketing Podcast Building an Organic Content & Thought Leadership Strategy | B2B Round Table
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Mar 4, 2025 Ashley Lewin, a marketing expert with a keen focus on content strategy, joins hosts Megan Bowen and Evan Hughes for a roundtable discussion. They delve into the importance of crafting a unique point of view to captivate audiences. Emphasizing authenticity, they explain how relatable content resonates more than overly polished posts. The conversation also touches on leveraging various content formats and the role of consistency in building trust. Tips for utilizing LinkedIn effectively and enhancing strategic narratives round out this insightful session.
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Audience-Centric Content
- Challenge your content creation by focusing on your target audience's struggles and pain points.
- Use feedback loops, like sales objections, to refine your narrative and ensure relevance.
Differentiation is Key
- Differentiation is key in marketing, especially with increasing noise.
- Having a strong, well-known opinion across the company is crucial for standing out.
Content Predictability
- Implement predictability and organization in your content strategy by establishing a set posting schedule.
- This helps with planning and avoids staring at a blank screen, especially for company pages.