Guests Sidney Waterfall, Ashley Lewin, and Tory Kindlick discuss the importance of splitting the funnel in marketing, switching strategies, analyzing ROI and metrics, handling objections, and establishing the right benchmarks for measuring performance.

Tory Kindlick, Director of Demand Gen @ Refine Labs, discusses why gating content is becoming less effective and offers alternative approaches. He emphasizes the importance of putting buyers first and monitoring performance data to gauge content success. Tory provides insights on measuring content consumption, improving metrics through ungating content, and the importance of strategic content distribution.