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15 - How to and Why You Need to Split the Funnel
Stacking Growth | The B2B Go-to-Market Podcast
Establishing Metrics and Benchmarks for Marketing Performance
This chapter emphasizes the importance of establishing the right metrics and benchmarks for measuring marketing performance, moving away from traditional metrics and focusing on pipeline created and cost per SQL. It also highlights the significance of consistently measuring and reporting on these metrics over time to track performance and justify new marketing strategies.
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