A strategist talks with Byron Sharp

1

Introduction

00:00 • 6min

2

Is There a Gap in the US Market?

05:32 • 4min

3

What's the Difference Between Scientists and Professionals?

09:14 • 2min

4

Is 60, 40 Really a Ratio?

11:06 • 2min

5

The Difference Between Brand Advertising and Performance Advertising

13:06 • 2min

6

Are You Trying to Change the Way You Think About It?

15:08 • 5min

7

Is There a Mountain on the Pack?

19:39 • 2min

8

The Difference Is More Than Colors

21:43 • 2min

9

What Makes People Think of the Brand?

23:15 • 2min

10

What Makes People Think of McDonald's?

25:24 • 3min

11

Brand Onion Exercises - Are We Asking the Wrong Questions?

27:59 • 2min

12

Imbuing Your Brand With Assets

29:59 • 2min

13

The Appeal of Beats Is Not Its Design

31:31 • 2min

14

Do You Think We're Not Disciplined?

33:22 • 2min

15

Is There a Magic Formula to Creativity?

35:03 • 3min

16

Is Your Research Differentiation Overrated?

38:08 • 2min

17

Do You Have a Brand That Has Distinctiveness?

39:48 • 4min

18

What's to Come Next in the Marketing Sciences?

43:28 • 2min

19

Is There Any Principles Within How Brands Grow That Should Be Updated?

45:18 • 2min