A strategist talks with Byron Sharp
On Strategy Showcase
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What's the Difference Between Scientists and Professionals?
"We're a lot more pedantic. So the 60, 40 ratio is just a silly thing," Erenberg Bass says. "I think it's sort of useful to have a ratio, even though there is no set ratio" He adds: "Whenever I talk about, you know, long-term brand building versus the hatching people who are in the market today."
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