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A strategist talks with Byron Sharp

On Strategy Showcase

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Is There a Gap in the US Market?

I think maybe a certain degree of insularity, the US market is a very big market. It tends to... There's a cute thing where US firms will list their revenue as US revenue and then international. All the rest of the world needs to do that for ages still. And if you don't look at all those little things, I think people who run hospital wards, things like heart transplants and things like that, I mean, they will have all little metrics along the way. Just working out that your ward is below the national average is not very helpful. Well, it tells you something, but it tells you you have a problem, but it doesn't tell you in any

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