Is There a Magic Formula to Creativity?

Marketing science is very supportive of creativity, partly because of this understanding the consumers don't think of us very much. Creativity is terribly important for doing something that puts a spotlight on the brand. We've done a lot of research and Cole Hartnett is. All sorts of different ways to do it. But we know what the objective is now, which is to. Refresh and build very simple memory structures about our brand.