What Makes People Think of McDonald's?

When you ask people to think about McDonald's, that's what they'll do. It's things like golden arches. You know, it's a million little distinctive asset things that got, which is fantastic. People love making comparisons to something like Ferrari and Toyota. But not so much difference between Ferrari and Lamborghini and Miserati. They're all pretty acceptable brands, right, to the people who are buying those. We have to be humble as marketers,. realize that people don't actually think that I love pointing out that there's something like 30,000 higher education institutions in the world. What do people know? So they don't know about most of the brands in the