Make It Happen Mondays - B2B Sales Talk with John Barrows

Alex Newmann: Breaking Free from Founder-Led Sales

Jan 27, 2025

In this insightful conversation, Alex Newmann, the founder and CEO of Newmann Consulting Group, provides expertise in transforming founder-led sales into scalable systems. He candidly discusses the challenges of building an effective sales team and the passion paradox faced by many entrepreneurs. Alex emphasizes the importance of recognizing customer pain points and the necessity of a structured hiring strategy. He also shares valuable lessons from his entrepreneurial journey, urging founders to balance accountability and passion for sustained success.

01:00:26

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Episode guests

Alex Newmann

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Episode notes

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Quick takeaways

Founders should prioritize hiring individuals with essential traits like coachability and adaptability to build a successful initial sales team.

Creating a structured and repeatable sales process is critical for founders transitioning from being the primary salesperson to scaling their business.

Emphasizing storytelling and articulating a clear value proposition is vital for founders to effectively connect with potential customers.

Deep dives

Importance of Foundational Team Attributes

Founders must be clear about the type of foundational team they want, emphasizing traits such as coachability, self-coachability, resourcefulness, and adaptability. These qualities are vital for building a successful initial team, as they are difficult to teach. It’s suggested that founders actively seek individuals who not only possess these attributes but also exhibit natural drive and problem-solving skills. By prioritizing these essential traits during the hiring process, founders can ensure a supportive and productive environment from the start.

Intro

2min

From Humble Sales Beginnings to Entrepreneurial Passion

7min

Challenges of Founder-Led Sales: The Passion Paradox

5min

Unlocking Sales Success for Founders

10min

Founder Sales Pitfalls

24min

Navigating Accountability and Passion in Business

5min

Redefining Sales Coaching

3min

Navigating Corporate Success and Unique Journeys

3min

John Barrows sits down with Alex Newmann, founder and CEO of Newmann Consulting Group. Alex specializes in helping B2B companies transition from founder-led sales to scalable, repeatable sales systems. Together, they unpack the challenges founders face when building a sales team, share actionable strategies for avoiding common pitfalls, and discuss the realities of entrepreneurship. If you’re a founder looking to scale your business, this is the must-listen conversation to kickstart your journey.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexnewmann/

Check out Alex's Websites: https://www.alexnewmann.com/ and https://victoryhub.io/