Make It Happen Mondays - B2B Sales Talk with John Barrows
Alex Newmann: Breaking Free from Founder-Led Sales
Jan 27, 2025
In this insightful conversation, Alex Newmann, the founder and CEO of Newmann Consulting Group, provides expertise in transforming founder-led sales into scalable systems. He candidly discusses the challenges of building an effective sales team and the passion paradox faced by many entrepreneurs. Alex emphasizes the importance of recognizing customer pain points and the necessity of a structured hiring strategy. He also shares valuable lessons from his entrepreneurial journey, urging founders to balance accountability and passion for sustained success.
01:00:26
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Quick takeaways
- Founders should prioritize hiring individuals with essential traits like coachability and adaptability to build a successful initial sales team.
- Creating a structured and repeatable sales process is critical for founders transitioning from being the primary salesperson to scaling their business.
Deep dives
Importance of Foundational Team Attributes
Founders must be clear about the type of foundational team they want, emphasizing traits such as coachability, self-coachability, resourcefulness, and adaptability. These qualities are vital for building a successful initial team, as they are difficult to teach. It’s suggested that founders actively seek individuals who not only possess these attributes but also exhibit natural drive and problem-solving skills. By prioritizing these essential traits during the hiring process, founders can ensure a supportive and productive environment from the start.
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