The SaaS Revolution Show How to Improve Demand Gen for your SaaS Business, with Chris Walker (Passetto, previously Refine Labs)
Jan 30, 2025
Chris Walker, CEO of Passetto and former founder of Refine Labs, shares profound insights on demand generation for SaaS businesses. He emphasizes the importance of CEOs actively participating in marketing and understanding customer behaviors. The rise of 'dark social' and its impact on B2B marketing is discussed, alongside challenges in measuring ROI. Chris advocates for a customer-centric approach, effective use of platforms like LinkedIn and TikTok, and the significance of community engagement in driving success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Demand Generation Essentials for SaaS
02:19 • 21min
The Evolution of Dark Social in B2B Marketing
22:51 • 4min
Navigating B2B Marketing Complexity
26:44 • 18min
Navigating Demand Generation: The Role of ABM in Early Business Growth
44:32 • 2min
Shifting Focus: From Competition to Customer
46:42 • 6min
Harnessing TikTok and Customer Segmentation for B2B Success
52:27 • 4min
Effective Marketing Strategies for SaaS Companies
56:00 • 2min