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4min chapter
How to Improve Demand Gen for your SaaS Business, with Chris Walker (Passetto, previously Refine Labs)
The SaaS Revolution Show
The Evolution of Dark Social in B2B Marketing
This chapter explores the rise of 'dark social' as a critical communication channel in B2B contexts, where buyers increasingly trust peer recommendations over traditional search engines. It highlights the challenges this trend poses for marketers in terms of attribution and innovation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode