6min chapter

The SaaS Revolution Show cover image

How to Improve Demand Gen for your SaaS Business, with Chris Walker (Passetto, previously Refine Labs)

The SaaS Revolution Show

CHAPTER

Shifting Focus: From Competition to Customer

This chapter emphasizes the value of a customer-centric approach over traditional competitive research in marketing strategies. It discusses the need for businesses to engage directly with customers to identify market opportunities and adapt their strategies for sustained growth.

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