How to Improve Demand Gen for your SaaS Business, with Chris Walker (Passetto, previously Refine Labs)
The SaaS Revolution Show
00:00
Demand Generation Essentials for SaaS
This chapter introduces a workshop aimed at improving demand generation strategies for SaaS businesses, featuring insights from a seasoned founder and CEO. It emphasizes the active role of leaders in marketing, the importance of understanding customer behaviors, and the need for a strategic shift in hiring sales representatives. The conversation highlights the effectiveness of platforms like LinkedIn for content distribution and critiques traditional marketing practices, advocating for a focus on real-time customer insights and community engagement.
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