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4min chapter
How to Improve Demand Gen for your SaaS Business, with Chris Walker (Passetto, previously Refine Labs)
The SaaS Revolution Show
Harnessing TikTok and Customer Segmentation for B2B Success
This chapter delves into TikTok's potential as a valuable marketing tool for B2B companies, focusing on the critical role of understanding and segmenting the customer base. It highlights the necessity of refining messaging and positioning through deeper market insights to effectively engage with SaaS audiences.
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