How to Improve Demand Gen for your SaaS Business, with Chris Walker (Passetto, previously Refine Labs)
The SaaS Revolution Show
Navigating B2B Marketing Complexity
This chapter explores the challenges of measuring ROI in B2B marketing, particularly the emphasis on lead generation over true revenue outcomes. It advocates for a strategic approach to lead management and content quality, highlighting the importance of understanding customer needs and utilizing effective channels for engagement. Additionally, it discusses the balance between automation and genuine relationship-building, emphasizing the role of community engagement in driving demand for SaaS businesses.
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