The Long Game

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Marketing to an Over-Marketed Society with Michael Brenner

Jul 26, 2022

01:04:56

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INSIGHT

Marketing Is A Two-Way Conversation

Marketing is a two-way dialogue, not just advertising or promotion.
Content marketing's role is to build that conversation and earn customer trust.

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ANECDOTE

Scaling A Single High-ROI Program

At SAP Brenner found one content program delivering outsized ROI and scaled it globally.
He turned $100k into $1M in revenue in his first year running the global role.

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INSIGHT

Education Beats Product Pitching

Thought leadership that educates, not sells, generated far more leads at SAP.
Programs without product mentions built trust and drove supply-chain product leads.

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Marketing Has a Marketing Problem, You Know?

02:01 • 2min

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How Did You Get Into Conte Marketing?

04:21 • 4min

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The Innovativ Innovation Marketing Strategy

08:11 • 5min

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Is Your Hypothesis With the E?

13:15 • 2min

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What Is Thought Leadership and How Should You Use It?

15:20 • 4min

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The Myths About Conta Marketing - It Shouldn't Be Basic

19:20 • 3min

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The Curse of Knowledge

22:23 • 2min

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The Lessons of Content Marketing

23:57 • 4min

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What's the Secret to Success Content Marketing?

27:29 • 3min

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Is There a Deadline on Content Quality?

30:49 • 2min

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Do You Think You're the Type to Make a Growth Model With Content Marketing?

33:00 • 2min

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Content Marketing Is a Long Game Channel, Right?

34:58 • 3min

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How to Prove the Business Case for Content

37:52 • 2min

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Are Marketing Leaders Putting Their Teams, Giving the Authority to Make the Right Decisions?

39:25 • 2min

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Common Mistakes Content Marketers Are Still Making to Day?

41:33 • 2min

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Is There Still a Need for a Hub Spot?

43:47 • 3min

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Scaling a Content Strategy?

46:35 • 3min

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How Do You Manage Your Time?

49:52 • 2min

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We're the Last Company I've Ever Worked For

51:48 • 2min

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Ther Nitro Cold Bruise Is Topped Here

54:12 • 2min

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What Talent Would You Most Like to Have?

55:57 • 2min

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The Most Overrated Virtue?

58:00 • 2min

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The Most Satisfied Career Roll

01:00:20 • 4min

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Join us for Office Hours on Demand Creation: https://beomniscient.com/office-hours/

Content marketing is about a lot more than spending money on banner ads and sending out leaflets in the mail.

For Michael Brenner, CEO of Marketing Insider Group, content marketing is a two-way dialogue between a company and its audience.

With content marketing, you build trust through consistent interaction with customers. And Michael believes that the more credibility you have with customers, the more they’ll be willing to listen to what you have to say.

Michael spoke with us about the importance of consistency in content marketing, why you shouldn’t be afraid to be basic, and how touchpoints can help you be more efficient with your funding.

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