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2min chapter
Marketing to an Over-Marketed Society with Michael Brenner
The Long Game
Marketing Has a Marketing Problem, You Know?
Most people think marketing is advertising and promotion. But it's supposed to be a conversation, a two way dialogue between a company and its audience or customers,. Most people just don't think of it that way. Content marketers need to be able to articulate what marketing really is - before we start getting into all the nuts and bolts of how to do conten marketing.
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