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Content marketing is about a lot more than spending money on banner ads and sending out leaflets in the mail. 

For Michael Brenner, CEO of Marketing Insider Group, content marketing is a two-way dialogue between a company and its audience. 

With content marketing, you build trust through consistent interaction with customers. And Michael believes that the more credibility you have with customers, the more they’ll be willing to listen to what you have to say. 

Michael spoke with us about the importance of consistency in content marketing, why you shouldn’t be afraid to be basic, and how touchpoints can help you be more efficient with your funding.

Show Topics

• Define the role of marketing
• Don’t talk about your product
• Find new ways to advertise
• Show up on a regular basis
• Be basic
• Pay attention to the customer
• Fill in blind spots
• Focus on touchpoints
• Analyze what doesn’t work
• Hire curious writers

Show Links 

• Check out Marketing Insider Group
• Follow Michael Brenner on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.

Some interviews you might enjoy and learn from:

020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)

041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

045: Building Competitive Marketing Content with Sam Chapman (Aprimo)

009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris

019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)

028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

015: Should You Hire Writers or Subject Matter Experts?

017: How Do Growth and Content Overlap?

027: Is Organic Traffic the Best Traffic?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here:

 https://beomniscient.com/podcast/