4min chapter

The Long Game cover image

Marketing to an Over-Marketed Society with Michael Brenner

The Long Game

CHAPTER

How Did You Get Into Conte Marketing?

aleka started in sales, and then moved into marketing. Hired by s a p to do what they were calling innovation marketing. Found that only thing driving any return on investment was digit marketing. Became the head of conte marketing in north america before moving across company. Now runs his own agency helping other companies do it too.

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