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3min chapter
Marketing to an Over-Marketed Society with Michael Brenner
The Long Game
Content Marketing Is a Long Game Channel, Right?
A video should never win a content marketing ward, because it's not consistent. I think conte marketing is performance base, but it needs to be always on. It must live on some sort of owned mediam platform. If those things are replaced in it, i' it's a strategic value proposition. This is a long game too, which is the name of our podcask. We pick that as these one off things, testing content, doing a video here and there, isn't really content to us yet.
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