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2min chapter
Marketing to an Over-Marketed Society with Michael Brenner
The Long Game
How to Prove the Business Case for Content
Ye. wrote a book on an conto marketing ri the conto martin formula, that was all about how to kind of prove the business case for content. And so it walks through, you know, sort of in a very practical way, the step by step way that we the ways that we did that,. Ye. I but i wrote a second book because i found that i would give book to c m os and other kinds to marketers, they like, yes, this is great, but,you know, my boss still wants me to put a load on a stadium. That's why i wrote mean peoples sockets. It's kind of a marketing fable, if you
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