5min chapter

The Long Game cover image

Marketing to an Over-Marketed Society with Michael Brenner

The Long Game

CHAPTER

The Innovativ Innovation Marketing Strategy

i was probably the least popular person in the entire company, because my first week i basicly ran a, see, our m report. But it was just finding that little bit like anomalous data, right? You look and it's like, point one conversion rate, the nearly o that's a three % conversion rate. The problem was the other hundred forty nine marketers were pist at me because i was the one saying there's a hundred and forty nine marketers spending money with no return a. I actually started some fights internally about what thought leadership really is. A but it was, basely, it was education. It was consistent like she was doing, you know, a sponsor content

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