

#023 – Building Habit-Forming Products with Nir Eyal, the Author of "Hooked"
22 snips Jul 19, 2017
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Introduction
00:00 • 2min
How to Influence Behavior Through Digital Interfaces
02:06 • 2min
How to Turn Your Blog and Writings Into a Book
04:09 • 2min
How to Write a Book and Get the Word Out About It
05:59 • 2min
How to Build an Audience With Self-Publishing
08:12 • 1min
The Hooked Cycle
09:39 • 1min
The Role of Variability in Habit Formation
11:01 • 5min
The Importance of Habit Formation in Product Development
16:22 • 2min
How to Build Addictive Products
18:44 • 5min
The Arms Race of Technology
23:38 • 3min
The Hooked Model for Productivity
26:52 • 3min
How to Fit an App Like Asana Into the Hooked Model
29:31 • 3min
The Hooked Model for Variable Rewards
32:14 • 2min
The Four Steps of the Hook
33:56 • 2min
The Importance of Understanding Consumer Psychology
35:27 • 4min
How to Strike the Right Balance Between Friction and Investment
39:06 • 2min
The Future of Habit-Focusing Processes
41:17 • 3min
The Importance of Hook Models in Addiction
44:02 • 3min
How to Break the Hook When It Comes to Negative Habits
47:11 • 2min
How to Break a Habit
49:26 • 2min
The Importance of Being in Control of Technology
51:40 • 2min
The Push and Pull Between Being an Aspiring Entrepreneur and Learning Through Experience
53:24 • 4min