How to Fit an App Like Asana Into the Hooked Model

Asana is a great example of a product that you subitulate. I think the internal trigger is uncertainty about what to do, right? You sit down at your desk every day and you're asking yourself, what's most important? What's top priority? That's one internal trigger. There are probably others you could think of. And then of course, the investment is pretty obvious. It's every time I add information, I add data, I add tasks, I assign tasks,. All of those are investments that make the product better with use.